It’s a veritable celebrity fest on The Point of Purchase, as we take a summer day from the business of retail. To whit, Kim Kardashian.
Kardashian is Old Navy for using a lookalike in their ads. She’s reportedly asking for $15 million to $20 million, and says the retailer is trying to dupe the public into thinking she endorses the chain, when in fact she has a deal with Sears.
Not too worry, Kim, Sears’ has your back, tweeting
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